Inspiring children's interest in technology (Score 1)

I'm a child of the 70's, who is now a father of 3. I remember vividly my father bringing home a TRS-80 model III, and me graciously letting him use it for about 15 minutes before I took it over. ( I was never able to convince him to buy the Apple ][ I so desperately wanted. I almost succeeded with the Macintosh ). I was programming before I reached double digits in age. Now, I see my children using computers, tablets, and cellphones as I used to use Legos, Soccer balls, and BB Guns....as a pass time. They show very little interest in learning how they work or making anything of their own on them. I've tried repeatedly to engage them in lessons on programming, but I can't compete with Angry Birds or Pet Shop Story. Any insights into how to inspire this generation, as you so powerfully did with mine? Thank you for everything you've done for the world in your career!