Exactly right. For the small percentage of women who did watch The League, Southpark, or Ballers, were their ratings equivalent to the males who watched them? Or how about my house where my wife loves "House Hunters International" but I'm ambivalent towards. She would give it an 8, myself a 4. Am I sabotaging the ratings? Perhaps men and women just like different programming? Perhaps blacks, Latinos, Persians, etc all have different tastes when it comes to pop culture?