You only think it is important because you are immersed in a culture that lives and breathes it. Consider this:
Defense spending has no monetary ROI yet gets showered with funds
Countering climate change is failing because it has poor ROI
Computer & network security constantly lack because it has poor ROI
Raising children has zero monetary ROI, yet the same culture that worships ROI conveniently ignores this
Look at all the frivolous things in the world that exist because there is an ROI

For instance, their AI image generator, Imagen, will not generate people via the API - you get this error:

Image generation failed with the following error: The prompt could not be submitted. Setting personGeneration value in the safety settings to allow generating images containing people is currently an allowlist-only feature. Please check your current safety settings for personGeneration or contact your Google representative to request allowlisting.

And that is exactly what most users want to generate: people

Interesting:

Dispossessed first occurred to Le Guin through a vision, revealed as if seen from a distance, first as a male physicist, his thin face, clear eyes, large ears, possibly recalling a memory of Robert Oppenheimer, and a vivid personality