Having "To Make Its Service More Affordable" in the title is misleading in my opinion, since offering a cell-phone only option would be a DIFFERENT service that the multi-device service that people have now. For Netflix to gain subscribers in a market they have maxxed-out, they will need to make existing customers (pretty much everybody) into MULTI-subscribers: Short Game: Make savings appeal to non-family users, such as single people and to folks who want affordable private account outside existing shared Netflix account. End Game: Nickel-and-dime existing multi-device users for every cell phone as much as possible. Long Run: REDUCE COSTS ONLY for cell phone-only consumers and RAISE THE COST FOR THE CURRENT DEFINITION OF EVERYBODY ELSE: existing multi-device subscribers, pay more for less.

Penalize inferior wheel re-invention as industry does. Perhaps the thedailywtf.com could tell us how many of their posts come from original code snippets.

. . . and fairness will be extremely static and straightforward, since target categories don't include high-speed trading AIs that potentially impact retirement savers :)

Isn't there some person or group in government that will step in and protect us?