What about Average Joe? (Score 1)

As others have mention, 'big' businesses will just buy up the new TLD's for their existing domain name, but businesses are not the only proprietors of domain names. For the Average Joe who just wants his own personal space to blog or whatever, having a variety of TLD's to choose from means he can have a shorter, one-word domain name instead of reallyreallylongdomainname.com. However that said, there are already a pretty sizeable number of TLD's to choose from.

Out of personal preference, I don't like these longer TLD's like .travel because they're too long. When it comes to domain names, shorter is better.