if the organisation or some other hardware company sold a super cheap board with open source federated social networking software on it and supported it they would do very well perhaps.
they are basically value adding.
its easy for people.
they buy the hardware, its delivered and they plug it in and then fill in a few details and thats it.
i really think this is the way to get it of the ground.
Raspberry Pi foundation of some other foundation can do this.
Other hardware makers will see it take off and can do the same.
Will there be forks by other hardware companies ? Sure there will.
But in order to be attractive to end users, people will buy a fork that is HTTP API compatible with the other forks.
I think one of the web standards is the Social API or something ??
If they dont, then there offering will be much less attractive.
Eventually things will just work,