Re:Quigo Issues (Score 1)

Aero hi - I'm with Quigo, and I thought I'd clarify some of the points you had touched. We have not positioned Quigo as a pure contextual ad network, but we certainly do have contextual matching technologies on par with those of Google and Yahoo (BTW - Quigo had powered Yahoo's contextual matching in the past...). When we kicked off the network, 100% of our ad placements were purely contextual based. But it turns out that many pages, when "contextualized", have little or no valuable meaning for advertising purposes. For example - which contextual ads would you place on the home page of a newspaper? The news changes all the time, plus - there are probably 50 little story bites on sports, finance, entertainment, etc. Instead of putting on those pages non-relevant high-bidded ads and dupe those advertisers into appearing on pages they never intended to (which is what our competition often does), we decided to give the advertisers full transparency on those placements and let them decide how to value them. So today there's a healthy mix of contextual and page/section matches on our network. While this approach does require a little more work than a blind network buy (and we offer advertisers lots of hand-holding on that), in the long term it offers advertisers with superior ROI and gives them the comfort level needed to spend more money with our publishers. Unlike AdSense, Quigo's AdSonar is NOT the right solution for all websites in the world. However, for those publishers that are the right fit, AdSonar has a proven track record of being an excellent solution. Lastly - I would definitely appreciate the opportunity to chat with you non-anonymously and see what we can do better for your site. Just drop me a note: galai at quigo dot com