Some people will probably use it, but it'll be hard to convince people to move away from Twitch, not because it is any better, but because Google isn't really offering any compelling reason to move.

It's like they assume that just because they are Google, people will immediately jump ship. And we all know how well that worked with Google plus...

Yeah, everyone loves free market capitalism...until people actually start voting with their wallets and stop buying (or, in this case, stop consuming ads).

Then, suddenly "We're losing billions". "There are thousands of jobs at stake.". "You're hurting the little guy". "Someone should do something about it!".

You know, the usual bullshit.

And you just know that the "doing something about it" will probably involve throwing money at governments so that they pass laws with big penalties for using ad blockers. Because advertisers sure a hell don't want to move and adapt to changing market conditions.

So fuck'em. Adapt or die.

This event highlights - once again - the need for browsers to provide tighter control over scripts that are allowed to run. It is totally unacceptable that browsers in this day and age don't provide some sort of built-in mechanism to selectively permit or deny execution of remote code (no, "disable everything everywhere" doesn't count). Ideally, each "script" that requires external plugins (flash, java, ...), should be treated as dangerous, and should only be played on demand. Other scripts could be allowed in an opt-in basis, with the scripts from the "current" domain being allowed to run by default (presumably, if your navigate to a site, you trust it, right?). Yes, we need provisions to deal with CDNs and such, but this would be a good start.