Comment Re:Gifts? Online purchases? (Score 1) 620
I think the 48-hour DVD, and many restrictive forms of DRM, fail because they violate the trust relationship that is necessary for a consumer to fork over money for a product. When I buy something, I want to be sure that I will be able to enjoy it, legally, but without hassle.
For example, I once bought some songs from the Real.com store and after a while these songs (that I paid for) stopped playing on my computer for reasons unknown to me. I had to jump through a lot of hoops to "re-authorize" my computer. That really put me off and I never bothered with DRMed music again.