Submission + - Lingerie Company Recycles Bras into Insulation (ecouterre.com)
fangmcgee writes: Leave it to an Italian intimates company to trade one kind of stuffing for another: by recycling used bras into soundproof building insulation. To acquire a sizable stash of unmentionables, Intimissimi launched a six-week multimedia campaign to encourage women to drop off their used bras at its stores across Italy. Plus, every customer who brought in a bra received €3 ($4) towards the purchase of a new one—just in case Russian model Irina Shayk’s entreaties to “help save the planet” weren’t convincing enough.
