So I assume you need to taste every soda out there before you can consider yourself educated enough to research about one in special? What about juice, I hear it's better for your health than soda, so why not skip Pepsi results entirely and give people Ades results?

That makes absolutely no sense. Perhaps I'm not even interested in drinking Pepsi, but I just want to see what their website looks like to offer my webdesign services. Or perhaps I just want to find contact info to schedule a factory field trip for a class. Ultimately, it's not up to the search engine deciding why I'm searching for something.

If I want to do websearch for "Stephen Hawkings" and Google decides to give me first results for "Albert Einstein" just because it thinks the latter is a much cooler scientist, they're performing sub-optimally deliberately. If the reason is that they're getting money for it, it's still deliberate sub-optimal performance.

It's ridiculous how far the worship of Google goes here on /. We are talking about a huge company that's getting extra money to perform its search engine service poorly (if I'm searching for 'Pepsi', I want 'Pepsi' results, not 'Coca-cola'. I don't mind if you give me additional results about 'Coca-cola' because it's relevant, related or similar, but DO NOT replace my expected 'Pepsi' results just because The Coca Cola Company is giving you money, this is absurd).