This is a good thing (to the city of Madison anyway.) I am a DSL victim here in Madison and the thought of a relativity cheap alternative to the local telcos would be great! I worked on the University of WI campus for 10 years and the idea of an alternative option would rock.
If they fail, they'd fail because they can't provide. I have TDS, and I am pretty happy. The idea of a company having sole access to a market to a market frightens me. The more options the better!
Now the way it sounds, if you pay, you get access. If I am willing to pump up the "volume" of my signal to access it downtown (I have local hub with WiFi); no harm, no foul. But for a campus and city population of 200k+, God bless ya. The rate the city is asking ($20-30/month), is about equal or to or less than local tecos.
Less then five years ago, for $30 a month all I could get was 128k asynch and a prayer for no traffic at 5am! I teach at a local tech college, and the biggest complaint is no access. If the poor bastards don't pay for access, make them. If they don't, I will (pay, for my share anyway)!!! If I can roam the city and get WiFi, well the revolution was worth it.
The tech ain't hard. Schlotzskys and Starbucks did it, so why can't anybody else.
From a fiscal conservative and social liberal! I pay the taxes, so I should have some say!