I think part of the problem is this whole Black Friday/Cyber Monday mentality that we have now. People will buy shit, because it's now cheaper than normal shit, and then determine who to give the gifts to. It's impersonal and rather than take that approach, I prefer to figure out what I would like to give someone before looking for the best deal available. I know one person (and yes this is a personal anecdote, so take it for what it's worth) who literally stood in line in front of Wal-Mart for hours for their Black Friday specials and bought six (6!) waffle makers to give as gifts to people. Not because they know six people who really want a waffle maker, but because they were on sale. I see that as one of the major reasons the spirit of gift-giving is being frowned upon as "evil consumerism."