Small world, scale free networks are seen in everything from city streets to silly, Hollywood based parlor games to the brain's synaptic connections. The temperature variations of the CMB also form a small world, scale free network. Since the CMB is the fingerprint of the Universe's birth, these repeating network patterns are seen everywhere in greater forms of complexity, resonating by 13 billion years of interacting gravity waves. Therein lies the simplicity that drives social. The 4.7 degrees of separation on Facebook has a physics story. Batting averages have a physics story. The only system that has any possibility of being open is the Universe, so everything else, all systems you can think of, including the sociology of the selfie has a physics story. There is an algorithm somewhere in there. We just haven't found the right perspective to figure it out yet. There will one day be a Einstein of social physics.