I'm not at all sure why people should be upset about the small size and the related loseability, because isn't the whole point of these to be small?!
If they don't like them, perhaps they can opt not to buy them, or possibly buy from the competition. Oh, but they are not as small, and not white, don't start with an "i", we don't like them..
And there certainly are other headsets with Bluetooth, have been for years. I've used to use one from Sony a few years ago and I'm currently using Phiaton BT 220 NC.