Yep, that's why it's such a big problem. I have FIOS as my ISV, and there's nothing that can be done. I'd dump them, and have complained, but they are probably the only realistic game in town. I think I can get a point to point microwave ISP, and used to use them in the early days of broadband, but don't even know if they're still in business following the FIOS blitz in our area.
Unless Verizon stops this abhorrent practice, we're all being tracked and sold to the highest bidder. Thank about it.