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No Man's Sky Under Investigation For False Advertising (polygon.com) 261

Posted by msmash from the inventive-marketing dept.
No Man's Sky is one of the most talked about games this year. The game sees the protagonist explore the space and experience uncertain places. But its controversial promotional material may also have played an instrumental role in making the title a sleeper-hit success. Polygon reports: No Man's Sky's promotional material has come under fire since launch, and it's now the subject of an ongoing investigation. The U.K.-based Advertising Standards Authority (ASA) confirmed to Polygon that it's received "several complaints about No Man's Sky's advertising," which angry customers have criticized as misleading. "I can confirm we have received several complaints about No Man's Sky advertising and we have launched an investigation," the ASA told Polygon. A representative for the ASA declined to comment on the particulars of the investigation, but a thread on the No Man Sky's subreddit details some of the most prominent issues Steam users have with the game's store page, which they passed on to the organization. Screens and video on Steam suggest a different type of combat, unique buildings, "ship flying behaviour" and creature sizes than what's found in the actual game itself. The store page overall has also been criticized for showing No Man's Sky with higher quality graphics than can be attained in-game.

Submission + - Tim Cook: Privacy Is Worth Protecting (washingtonpost.com)

Submitted by Anonymous Coward
An anonymous reader writes: In a wide-ranging interview with The Washington Post, Apple's CEO Tim Cook talks iPhones, AI, privacy, civil rights, missteps, China, taxes, and Steve Jobs — all without addressing rumors about the company's Project Titan electric car. One of the biggest concerns Tim Cook has is with user privacy. Earlier this year, Apple was in the news for refusing a request from the U.S. Department of Justice to unlock a suspected terrorist's iPhone because Apple argued it would affect millions of other iPhones, it was unconstitutional, and that it would weaken security for everyone. Cook told the Washington Post: "The lightbulb went off, and it became clear what was right: Could we create a tool to unlock the phone? After a few days, we had determined yes, we could. Then the question was, ethically, should we? We thought, you know, that depends on whether we could contain it or not. Other people were involved in this, too — deep security experts and so forth, and it was apparent from those discussions that we couldn't be assured. The risk of what happens if it got out, could be incredibly terrible for public safety." Cook suggest that customers rely on companies like Apple to set up privacy and security protections for them. "In this case, it was unbelievable uncomfortable and not something that we wished for, wanted — we didn't even think it was right. Honestly? I was shocked that [the FBI] would even ask for this," explained Cook. "That was the thing that was so disappointing that I think everybody lost. There are 200-plus other countries in the world. Zero of them had ever asked [Apple to do] this." Privacy is a right to be protected, believes Cook: "In my point of view, [privacy] is a civil liberty that our Founding Fathers thought of a long time ago and concluded it was an essential part of what it was to be an American. Sort of on the level, if you will, with freedom of speech, freedom of the press."

Submission + - Tesla Preps Bigger 100 kWh Battery For Tesla Model S and Model X (theverge.com)

Submitted by Anonymous Coward
An anonymous reader writes: Tesla will soon offer a 100 kWh battery for the Model S and Model X that will allow for increased range — perhaps as much as 380 miles for the Model S. Currently, the 90 kWh batteries are the company's largest capacity. Kenteken.TV is reporting that the Dutch regulator that certifies Tesla's vehicles for use in the European Union, RDW, has recently published a number of new Tesla variants. RDW's public database now includes entries for a Tesla "100D" and "100X," which are titles that follow Tesla's current naming system based on battery capacity. The listing for the 100D claims the vehicle has a range of 381 miles or 613 kilometers. The motor output is reported as 90 kilowatts (121 horsepower), which is the maximum output the Tesla motors can sustain without overheating.

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The aim of science is to seek the simplest explanations of complex facts. Seek simplicity and distrust it. -- Whitehead.

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