Native browser support for VR headsets is already being baked into experimental builds of Chrome and Firefox. This immediately warrants the question, can traditional websites incorporate 3D/VR without falling into the Flash-era "Skip intro" trap? (i.e. all shininess without adding anything of functional value). Inkflash works well because 3D navigation and content exploration are built into the core concept. But what about more "traditional" websites? Will they suffer when their owners inevitably rush to join the impending VR bandwagon, and websites are retro-fitted for 3D?