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Comment It's.... Marketing (Score 1) 623

I wouldn't like to say marketing, but it appears mostly so. Okay, so PDA's have been around for a long time offering all these functions, whether or not they work well. The iPod however has been around a short time, offering less functionality, whether or not it works well. But there are other players as well. When we for instance look at IAudio's X5, which has been around for almost a year now, you see Ipod video's functionality surpassed, with the same size and ease of use, and for less money too. Why are they not surpassing the iPod sales? It's a marketing issue. Your neighbor has a sleek and fancy iPod, so you want one too. If the same marketing tactics were employed for the PDA's, which are mostly targeted at grey business users, they would start selling a lot more. Apparently all the PDA manufacturers have mistook the private consumer market for 'irrelevant', and targeted all their sales at the people that they think they were designing for. Having a fun little electronic device that does all kinds of fancy stuff has become mostly a product for the average consumer, and no longer that for the business user. Apple got their foot in the door, and now has market advantages that other producers could only dream of, whether or not their product is better, cheaper or is released months before the much beefed up marketing campaign for the new iPod even starts.

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The computer is to the information industry roughly what the central power station is to the electrical industry. -- Peter Drucker

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