Kids don't have to see their parents reading every day, but the parents should at least encourage their kids to read. I used to read to my kid before bed until he was about 12, or so, and we read all kinds of stories. I'd read, and he'd play with figures he made on his own, while listening. And he picked it up so he was happy to read on his own, too. When Goosebumps was popular, we'd go to the bookstore, grab a new copy, and he'd almost complete the book before we got home from the store. (Anyone want to buy a collection of 25 year old Goosebumps?) I'd quiz him to make sure he wasn't just flipping pages, and he clearly knew what was going on in the story. It's served him well since he became an adult, too.