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Netflix Finds x265 20% More Efficient Than VP9 ( 178

Reader StreamingEagle writes (edited): Netflix conducted a large-scale study comparing x264, x265 and libvpx (Google-owned VP9), under real-world conditions, and found that x265 encodes used 35.4% to 53.3% fewer bits than x264, and between 21.8% fewer bits than libvpx, when measured with Netflix's advanced VMAF assessment tool. This was the first large-scale study to use real-world encoder implementations, and a large sample size of high quality, professional content.A Netflix spokesperson explained why they did the test in the first place; "We wanted to understand the current state of the x265 and libvpx codec implementations when used to generate non-realtime encodes optimized for OTT use case. It was important to see how the codecs performed when testing on a diverse set of premium content from our catalog. This test can help us find areas of improvement for the different codecs."

Jesse Jackson, Jr. Pins US Job Losses On iPad 628

theodp writes "Illinois Congressman Jesse Jackson Jr. went on an anti-technology rant on Friday on the floor of Congress, blaming the iPad for eliminating thousands of American jobs. 'Why do you need to go to Borders anymore?' asked Jackson. 'Why do you need to go to Barnes & Noble? Buy an iPad, download your book, download your newspaper, download your magazine.' Jackson continued: 'What becomes of publishing companies and publishing company jobs? And what becomes of bookstores and librarians and all of the jobs associated with paper? Well, in the not too distant future, such jobs simply will not exist. Steve Jobs is doing pretty well. He's created the iPad. Certainly, it has made life more efficient for Americans, but the iPad is produced in China. It is not produced here in the United States."

Submission + - Microsoft China Borrows from Plurk (

An anonymous reader writes: Microsoft China recently released it's Juku service in asia which they are touting as a local innovation. In reality, the site appears to be a blatant copy Plurk, a micro-blogging site that has become very popular in asia.

Comment Ah the beauty.. (Score 1) 313

The beauty of this whole thing is that they will then use the low sales on the PC to justify cutting the platform for their next game, as obviously all PC gamers are pirates, who refuse to buy their awesome game.. It isn't PC gaming that is dying, it is PC games, but I guess the few companies that understand this stand to make quite a bit of money as the competition shoot themselves in the foot one by one..

Comment Of course (Score 3, Insightful) 116

As long as someone is willing to sit and watch someone play a game, why wouldn't there be basis for a pro-gaming? Would you like to advertise directly to 1.000.000 16-25 year old males that play a lot of games, and buy a lot of hardware? Well then pro-gaming is where it is at, and you can get some really cheap well targeted advertising. When the advertising dollars are there, the rest is easy.


Training Bacteria To Deliver Drugs? 29

Hugh Pickens writes "While it may seem unlikely that single-celled organisms could be trained to salivate like Pavlov's dog at the sound of a bell, researchers say that bacteria can 'learn' to associate one stimulus with another by employing molecular circuits. This raises the possibility that bioengineers could teach bacteria to act as sentinels for the human body, ready to spot and respond to signs of danger. As with Pavlov's dog, the bacteria in the model learn to build stronger associations between the two stimuli the more they occur together. Now called Hebbian learning, it's often expressed as a situation in which 'neurons that fire together wire together.'" (More below.)

Physics Nerds Rap About the LHC 91

Engadget has pointed out a small band of people even we can consider nerdy that decided to cut loose and demo CERN's fancy new toy, the Large Hadron Collider. The resulting music video is certainly enough to "rock you in the head," and maybe even enough to cause a rip in space-time. Between Alpinekat and Dr Spatzo, I think my iPod just got a new entry.

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