Not just the cool factor (Score 1)

My wife loves having an mp3 player with her when she works out. One of the most important factors for her was that it had an arm band. Compare the iPod mini to other wearable mp3 players on the market. Most in the 512mb range are $200+. Looking at it from that end the iPod mini isn't a bad deal. But the fact that it came in pink didn't hurt either.