I imagine Mozilla pulling their hair out over this. It reminds me of two separate scenes from the Simpsons:
* The one where Kang and the other alien are the two main-party candidates for the US presidential election, and even when people find them out, they decide to vote for one of them anyway rather than a 3rd party candidate.
* The one where a government witness relocation program agent is trying to train Homer to respond to "Hello, Mr. Thompson" ("Thompson" being his new surname) by stamping on his foot while he says it, but Homer still doesn't get it.
People really, REALLY want to see ads and share their personal info with multinational advertising companies.