Great PR move (Score 1)

Not only did Jobs make it clear that Apple was more about action than posturing, but he gave clear, concrete examples of how Apple was already ahead of the game. And it's perfectly within character for Apple not to announce future plans. For them to break from this tradition indicates that there has been a strong pull on the demand side. Combined with the recent excellent financial results, the upcoming launch of the iPhone and the release of Leopard later this year, this latest announcement will keep them in headlines for a while. Good play, Apple PR, good play.