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Sun Microsystems

Submission + - Sun's Trading Symbol Going from SUNW to JAVA

Mortimer.CA writes: Straight from Jonathon Schwartz's weblog, Sun is changing their ticker symbol from SUNW to JAVA: 'JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). [...] To be very clear, this isn't about changing the company name or focus — we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category — and Java does a better job of capturing exactly that sentiment than any other four letter symbol.'
Businesses

Submission + - Diebold rebrands what noone wants.

Irvu writes: Diebold has apparently failed in their bid to sell their tainted elections systems unit. Unable to find a buyer the CEO of Diebold promised that the system will be run more "openly and independently." To prove that they are serious, they renamed it. Diebold Election Systems is now Premiere Election Solutions. They still sell GEMS, AccuVote OS and the ever-unpopular AccuVote-TSX which performed so disastrously in California's Top-to-Bottom Review under the same names. Apparently their rebranding effort only goes so far.

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