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The Almighty Buck

Long Range Eye Tracking for Advertisers 134

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."
Music

Jobs to Labels- Lose the DRM & We'll Talk Price 459

eldavojohn writes "Apple CEO Steve Jobs has been talking smack about DRM and has recently issued a verbal offer to major music lables stating that if they are willing to lose the DRM, he'd be willing to raise his 99 cent price for those iTunes songs. These tracks (such as the recent EMI deal) would also have better sound quality & cost about 30 cents more."
Microsoft

Microsoft Finds a Home For Barcode 141

MicroBarcode writes in about the color barcode technology that Microsoft developed but shelved two years back because nobody adopted it. The technology promised a way to link packaging to Web sites — and once cell phone cameras get good enough, Microsoft hoped lots of people would use it. It seems the technology has finally found a home: the ISAN International Agency has inked a deal with Microsoft. The color barcodes, consisting of red, green, yellow, and black triangles, will appear on XBox 360 games and other products beginning later this year.
Windows

Near-Future Fords to Feature Windows Automotive 441

dpbsmith writes "The Detroit Free Press reports that a Windows Automotive software suite named Sync will be featured in some cars available Spring 2007, all 2008 Ford models, and Lincoln and Mercury models later. The software does not, apparently, run the engine or do anything directly connected with transportation. It will, rather, allow the user to 'use their vehicle as a computer in key ways, such as hands-free cell phone calls or downloading music or receiving e-mail.' Bill Ford and Bill Gates were reported as saying that having high-definition screens in vehicles, speech recognition, cameras, digital calendars and navigation equipment with directions and road conditions will set car companies apart from their competitors in the future. 'There are going to be those who have it and those who don't. And even those who get it later are going to be a generation behind,' Ford said."

How Much Does a Vista Upgrade Cost? 321

dptalia writes "Microsoft has rolled out its Vista upgrade program, where people can buy a qualifying PC with XP today and upgrade to Vista later for free. This article talks about what free really means. Some companies, such as Dell, charge $45 for converting to Vista Home from XP home. And then comes the question of actually trying to upgrade your computer... Is "free" really worth it?"

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