Comment Re:In many ways he is right. (Score 1) 638
While I agree with on on the point if you are marketing a brand new product or repping some one else's newest invention.
However, if you are entering an already thriving market(i.e. The computer enthusiast market) You already have a client demographic of people looking for the latest and greatest.
Furthmore, companies like ebay have made marketing the cheapest and easiest thing to do by opening up a storefront on their site. You can pay I think $19.95 to ahve your item featured on the front page during the auction period. This brings many to the item and then they see you have a storefront and they brows your product.
Starting a business from scratch does take alot of work in many other markets except for the retail market. That is my point. The retail market is entirely too easy to enter. Today's technology also allows us to see what other customer's experiences with you were like and therefore(provided you are doing things right and your customers are happy) drives more business.
Word of mouth is your best friend in business. And what spreads opinion faster than the internet.
However, if you are entering an already thriving market(i.e. The computer enthusiast market) You already have a client demographic of people looking for the latest and greatest.
Furthmore, companies like ebay have made marketing the cheapest and easiest thing to do by opening up a storefront on their site. You can pay I think $19.95 to ahve your item featured on the front page during the auction period. This brings many to the item and then they see you have a storefront and they brows your product.
Starting a business from scratch does take alot of work in many other markets except for the retail market. That is my point. The retail market is entirely too easy to enter. Today's technology also allows us to see what other customer's experiences with you were like and therefore(provided you are doing things right and your customers are happy) drives more business.
Word of mouth is your best friend in business. And what spreads opinion faster than the internet.
