+1 Insightful
Agreed, if access to a site is fully blocked, a ISP shouldn't be able to advertise as and ISP. "RWP" or "RSP" (Restricted Service Provider") works fine for me.
The question remains, what should happen if they decided to give priority to a given content provider and all other competing providers at "best effort" or "worst effort". (Best effort means, I will try to comply with your request if I'm not "too busy". Worst effort means I will comply with your request if I have nothing better to do. Both valid computing and networking preferences.)
While you may prefer to call "TalkTalk" "Bye-Bye". I may enjoy the discount I receive from my ISP accepting the low priority of sites that don't wish to pay the toll. It may even be possible that I receive free RSP or RWP service due to the number of content providers that are willing to pay the toll. I may even receive free ISP access, although, I won't hold my breath.
I agree with you, truth in advertising. Please agree with me, don't restrict my informed choices.