It's really not that complicated. Netflix has prospered by doing away with crap people were forced to endure. That's been done. I suppose you can look to remove MORE things people are forced to endure. Remove all the credits from every show and make them all available to anyone who gives a crap about the name of the associate producer's assistant. Make that available online and spare us. After that, just having a slick interface, exclusive content, and as wide a range of non-exclusive content as possible. Also, provide a catalog of everything ever made even if you're not offering it (perhaps at an additional cost?) so that I can make a master queue of everything I ever want to watch. Throw in IMDB so that I can queue up all of Jim Carrey's movies to my list and I'm a paying customer.