Linux means high Margin: Profit is the Mantra. (Score 1)

The equation and the sell are simple:

1. Open Source Software is free
2. Proprietary platforms that run on a foundation of Open Source Software increase margain for business customers b/c Software development doesn't incur expense of licensing dev tools and the licensing costs associated with the base platform.

let me give you a lesson in business that I learned the hardest way. Margin is god. You must reduce costs and grow revenue. In every sales meeting I've had in the past 6 months I've pounded this point into the ground. It's like the scales fall from my client's eyes. They are amazed who is using these products. It's like once one boy has jumped in the fishing hole, everyone else is bound and determined to get in! Pretty soon, everyone will migrate to Free Software to maintain margin. If your competitor isn't paying platform licensing fees, then you can't pay licensing fees if you want to compete.

This is my company's, (EastCore) pitch and competive advantage. Sales have grown 100% YTD.

Long Live Open Source! Really, at this point a tautology.