Re:keep signage big and bold? (Score 1)

Actually, a glowing neon "in stock" sign sounds kind of kitschy. And self-aware kitsch would definitely fly in Soho -- Soho is all about retro trash anyway.

Although, whether Apple wants to fit in to the Soho image - which right now they kind of don't, and frankly, that's a good thing because Soho sucks - is another story...