Interesting read, but saying "science got it wrong" is a bit silly. Science is a system. If somebody performs a stud and writes a paper and then a media publication boils it down to a headline, they are the ones to blame.
The one thing that I don't understand about the discourse regarding unlimited data is the use of the term abuse. How is it that the top users of unlimited data are considered abusers? Should they have purchased the tier that provides more than merely unlimited?