There are so many examples of single-point-of-failure scenarios that we already have a solution for it - heartbeat monitoring (PINGs). The alarm/security company sends out heartbeat checks every 2-5 seconds, the device at the customer's home responds. If it doesn't, an alert pops up. It's clean, simple, and is done probably millions of times a day already. Is this article serious that people are legitimately worried that no one will know when a line goes down? And, for someone else who mentioned it - have a cellular backup... if the pings fail, try to get to it through a secondary (cellular) network. If that doesn't work, an alert pops up and a call goes to the homeowner asking if their house hasn't exploded, taking the security equipment with it or something.

So, no people for the most part say they want everything but time again have proven through actions that they will only buy for the most part on price.

Bullshit.

I'm glad we have a poster who actually works for an airline because I want to tell him exactly why people "only buy for the most part on price". The reason? Because they can't see what's included in the price. Airline travel isn't simple - there are different places you can sit which give more leg room. There are meals, pillows, headsets, baggage "priority", and a dozen other quirks. Be like McDonald's. PACKAGE IT.

I'm serious - when I go to united.com, orbitz, travelocity, etc... I'm seeing only one thing... this is your price from A to B and it's non refundable unless you bend over and grab your ankles. Oh and that airport tax and fuck-you-osama tax is included.

Back to the point - I want a list. If I see a set of rows offering price, I want to see columns for what's included. Do I get a meal for example? What's my leg room look like?

How about:

OPTION A

Includes Economy seating in rear half of plane.
Includes cold snack food.
Includes ability to use toilet.

OPTION B
Upgrades Option A by adding:
Pillow
Blanket
Warm towel for your face
Hot Meal

OPTION C
Upgrades Options A & B by adding:
"Economy Plus" - 2.3106 inches of extra leg room!
Free coffee, soft drinks and up to 2 alcoholic beverages.

OPTION D
Business class (list perks here).

OPTION E
First Class - we'll make your socks roll up and down.

I think if consumers had choices like these, 1. They'd know exactly what they'd be getting and not getting and 2. The $5 "loss of demand" goes away because now people are making an informed decision on something they can SEE - benefits/features/upgrades and not just price.

Just my $0.02.