Well, the EU price includes heavy taxes. In Netherlands the tax alone is 15 eurocents per kWh. If you deduct that from the earlier mentioned 30 cents the prices are comparable.
On top of that the dynamic prices based on wind and solar excluding taxes average around 8-10 cents per kWh with these regularly going negative during high wind and solar times.

This was a voluntary search. There was no mandatory need to give your DNA.
See it as a last effort to resolve the case and it was done because the DNA matching techniques have improved so that if a match in the family is found the search can make the connection to a small group (family) and search from that point further.

This is happening all around Europe as we speak,

Smartphone users are consuming such an amount of data that the flat-fee subscriptions are not enough to cover the costs any longer. Operators will change to basic subscriptions with limitations and bolt-on offerings for additional traffic. You can run away from T-Mobile now but the others will adopt until there is no where to go to.

Check out Layar.com for a cool Android application that has the exact same vision. Their video on the site shows a demo with houses for sale in Amsterdam.