Argumentation by personification = ad hominem (Score 1)

This article utilizes one of the most blatantly false means of argumentation commonly found in the press today, which I call "argumentation by personification," since I don't know if there's an accepted term for it.

It's known as an ad hominem argument. You'll find the phrase in many lists of common fallacies in argumentation. Share and Enjoy,

David Saff