Except for the inevitable: win.
The patent system, and to a lesser extent intellectual property as a whole, is causing severe problems in several industries worldwide. Technology it seems is suffering more than any other, and it's obvious why; with emerging markets such as smartphones and tablets there's everything to play for. Ecosystems haven't had time to settle down or seize the consumer yet, hardware is rapidly advancing and the field in general is in a state of flux. If you can gain dominance now and maintain it for as long as it takes for the market to settle down then you'll effectively monopolise it for the long-term, just as Microsoft managed with Windows and IE.
The stakes are considerably higher too. Mobiles are growing so much faster than either the desktop or notebook markets and mobiles are so much more deeply ingrained into the average consumer's everyday life that quite frankly the potential for growth, both in profit and mindshare, is huge.
With all this, it's scarcely surprising that companies are playing dirty. I only hope that this is the beginning of a backlash against Apple; when one company is a clear winner, that makes the consumer as much into the loser as any competitor.