Talk them about Kant and the Categorical Imperative. Transpose those moral concepts to coding and there you go!
I tried that once, not sure how much difference it made, though...
angry tapir writes "DSL vendors are using a variety of methods, such as bonding several copper lines, creating virtual ones, and using advanced noise cancellation to increase broadband over copper to several hundred megabits per second. At the Broadband World Forum in Paris, Nokia Siemens Networks became the latest vendor to brag about its copper prowess. It can now transmit speeds of up to 825M bps over a distance of 400 meters."