Mad Magazine invented the emoticon (Score 1)

Back in the 70s (I'm unusually old for a Slashdot reader) I had a paperback book from Mad that was filled with what they called "typetoons." These were cartoons made with typewriter characters, very much like the simpler forms of ASCII art. I haven't read the patent application (very much in the Slashdot mainstream there), but I think Alfred E. Newman can claim priority.