Comment Where do you draw the line? (Score 4, Interesting) 610
I worked a couple of years ago for a company that makes 'emarketing' software, and I managed the company's ASP for that software.
Most of the emails we sent out we're from internal, registered customers of the company. I would call these 'opt-in' emarketing messages that ranged from pitches to buy new or upgrade products, customer satisfaction surveys and automated replies for visiting a website and signing up.
There were, on the other hand, spammers. That is the only way to describe the quality of the emails they sent out. When I could query their databases and find email addresses of 'abuse@someisp.com' and other, similar non-customer addresses, there is no other way to classify it.
In either case, we never tried to hide or run away. We always used real email addresses and kept the same domain names. So, my challenges were, "How to I keep the 'good' customers from impacting the 'bad' customers?" I dealt a lot with CAUSE, the MAPS RBL and other organizations to keep the emails flowing.
So, here is my question: How do you, at the ISP level, differentiate between legitimate email marketing and Spam?
Most of the emails we sent out we're from internal, registered customers of the company. I would call these 'opt-in' emarketing messages that ranged from pitches to buy new or upgrade products, customer satisfaction surveys and automated replies for visiting a website and signing up.
There were, on the other hand, spammers. That is the only way to describe the quality of the emails they sent out. When I could query their databases and find email addresses of 'abuse@someisp.com' and other, similar non-customer addresses, there is no other way to classify it.
In either case, we never tried to hide or run away. We always used real email addresses and kept the same domain names. So, my challenges were, "How to I keep the 'good' customers from impacting the 'bad' customers?" I dealt a lot with CAUSE, the MAPS RBL and other organizations to keep the emails flowing.
So, here is my question: How do you, at the ISP level, differentiate between legitimate email marketing and Spam?
