Interesting coincidence (Score 1)

I just finished reading William Gibson's Pattern Recognition which is a fantastic story. It more than touches on the concept of 'viral advertising' and, in fact, goes so far with the idea that it makes an "accidental" release of an episode seem more than possible -- more like manditory. Let's hope those advertising execs haven't already read it!

It also explores the idea of paid name droppers, employed to hang in cool places (like /.) and casually mention new products in a favorable light. He explores the psychology of this and well, again, it seems more that plausible.

By the way, I don't work for William Gibson... yet. But I will be sending him this URL and my paypal account info in just a minute!

Don