Comment Re:Ouch. (Score 1) 553
They needed cash to improve operations/marketing in their core automotive divisions. Unfortunately, the only way to raise cash for a company with underperforming stock and too much high-yield (junk) debt is to sell off divisions or assets.
The intention must be to use the cash proceeds from the sale to reduce costs in automotive operations and to improve marketing for increased sales. Goodness knows they need it: just slipped to #2 worldwide in units sold.
The intention must be to use the cash proceeds from the sale to reduce costs in automotive operations and to improve marketing for increased sales. Goodness knows they need it: just slipped to #2 worldwide in units sold.