Comment Re:Interesting move (Score 2) 195
It's not just 'big content'; the Big Four ISP*s that implement these blocks ( Sky, BT Broadband, TalkTalk and Virgin ) each have their own subscription TV and streaming services targeted at their customers, so making free stuff harder to reach also implicitly benefits them if it encourages up-take.
Noticable is how the smaller ISPs, that just act as an ISP without tryng to sell me media, aren't in scope.
* they're not really ISPs, more like Web-connected entertainment providers.