Straight from the source (Score 1)

From Mitchell Baker's blog (http://blog.lizardwrangler.com/2008/09/16/firefox-without-eulas-update/): "We've come to understand that anything EULA-like is disturbing, even if the content is FLOSS based. So we're eliminating that. We still feel that something about the web services integrated into the browser is needed; these services can be turned off and not interrupt the flow of using the browser. We also want to tell people about the FLOSS license -- as a notice, not as as EULA or use restriction. Again, this wonâ(TM)t block the flow or provide the unwelcoming feeling that one comment to my previous post described so eloquently."