How the fuck did this get modded insightful?

Try reading the Olympic Charter - there are principles (idealistic perhaps) that everyone connected in any way to the Olympics has to agree to: "respect for universal fundamental ethical principles" ... "Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement."

The Olympics might not always live up to the ethical standards it sets itself, but trying to reduce it to the level of a consumerist spectacle displays a breathtaking level of malicious ignorance.