I expect to get what I pay for. If I pay for 65Mbps of bandwidth, just as I pay for Netflix to stream to 4 devices simulaneously. If I have 4 devices (2 adults + 2 kids) in my house, and each is streaming 15Mbps video, there should be enough bandwidth to satisfy all with 5Mbps left over for web browsing, email, etc. ISPs are just upset that we are relagating them to the status of a utility and envious of the profits enjoyed by the video services who CAN actually deliver what we each want, on demand.
These services are built around the idea of a normalized distribution of usage.
And they realize that as that distribution drifts over time, their lucrative business of broadcasting packages of channels, turns into managing the plumbing for their partners/competitors.
As in certain cults it is possible to kill a process if you know its true name. -- Ken Thompson and Dennis M. Ritchie