Comment Accessibility; writing (Score 1) 377
1) The Americans With Disabilities Act (ADA) has little or nothing to do with web accessibility. (It may, pending the results of NFB v Target. But not now.) You need to check out the requirements in Section 508 if you'll be working with/for federal agencies. You need to read up on the Web Content Accessibility Guidelines (WCAG), including Joe Clark's criticism of them. I suggest starting with WebAIM and Mark Pilgrim's excellent (though dated) Dive Into Accessibility.
2) Hire a good writer and a good photographer, or an agency which has 'em. Content is king. "Punching up" the design doesn't mean a thing without that foundation.
