Comment Re:Is it soup yet? (Score 1) 136
It doesn't matter that market share has been captured. Superior (read as more usable and/or less buggy) products, all else being equal, will easily recapture market share. The fear that inspires management to rush to market is generally indicative of either a failure to understand the market or the product they are selling.
Failing to understand the market means that they haven't really worked out who their user community is and it could therefore be questioned as to whether or not the product they are selling really meets the market need. Failure to understand the product probably stems from not clearly defining the product in terms of functionality, or again, in terms of fulfilling a user need.
Having said all that the primary measure that most companies see is the bottom line and that seems to be approached from a very short term perspective.
Failing to understand the market means that they haven't really worked out who their user community is and it could therefore be questioned as to whether or not the product they are selling really meets the market need. Failure to understand the product probably stems from not clearly defining the product in terms of functionality, or again, in terms of fulfilling a user need.
Having said all that the primary measure that most companies see is the bottom line and that seems to be approached from a very short term perspective.
