Wish I had mod points to vote you up. Cheers for not blindly following dubious "science" and calling out those who do. Not only is it a shitty study with corresponding shitty methods and assumptions it vaguely admits as much (while keeping a sensational and contradicting talking point). The effect of people who are concerned more about global warming use more energy is "largely due to the effect of age, as older households were much more likely to agree with this statement, and also had lower energy consumption". When that effect was accounted for there was "only a weak trend" to show that people who care about the environment cut their energy usage... So when you account for the effect of "old people use less energy and don't give a shit about global warming" then you get the effect of
This study is ridiculously pathetic and says more about its fake-spin-science-touting promoters than it does about anything.