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Comment And what might be Andover's future plan? (Score 1) 173

I have to say that Andover has a good focus and is a useful company for its targeted audience, but I'm very skeptical about how much return you can get on investing with them. I mean that there is only one thing that drives stocks consistently higher and that is growth. And I mean growth in their target market, which is advertising.
Their only source of revenue is from advertisersers. So what are they going to do with all this money that they'll get from selling stocks. The only thing that will give a substantial return to investors is to 1)obtain more advertisers(grow in their market) 2)charge more to their current advertisers So I my question is how are they going to do this at a substantial enough growth so that investors see a big enough payoff? I mean if they put their capital into better equipment and services, to attract a larger viewer base then that is 2 steps away from getting more advertisers. Yes, it will attract more advertisers, but a lot slower than actively campaigning advertisers. Therefore slower increased revenue.
My only suggestions might be a daily dynamic cost to advertisers based on daily site statistics(could already be implemented). And if they already have a large number of advertisers, will they have enough market to grow in? Can they reasonably fit a large number of advertisers on their sites?

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