Enjoyed the game (Score 1)

Really enjoyed the game when it first came out. However, it really seemed to have no endgame other than acquiring yet more loot by running yet more instances, or random killing, (and grey ganking for some). Are there any other attempts going to be made to add better PvP endgame content? I really wish the PvE of WoW was married to the RvR endgame of Dark Age of Camelot.